How To Cultivate A Big Impact & Earn A Living As An Influencer With A Small Social Following

Brands are looking for bloggers with small, targeted niche audiences for paid reviews, sponsorships, and partnerships

These bloggers are called Micro-Influencers

Micro-Influencers earn a living from their bijou online following, getting paid to blog and post on Instagram via sponsored brand partnerships, while gaining a ton of free products along the way.

You can do it too. I'll show you how.

Learn how to position your blog and yourself as the authority as a Micro-Influencer in your niche in this intensive training from HerPaperRoute. Gain insight into the business of blogging and influencer marketing, learn the tools you need to work with brands, create high-converting content, advertising, and successfully monetize your online persona.


Hi, I'm Chelsea! I run HerPaperRoute, where I help new, aspiring and blossoming bloggers create profitable blogs and online businesses. After graduating University with a Marketing & Media degree, I spent over a decade working as a marketing strategist before I finally quit my 9-5 corporate job to go fulltime as an online entrepreneur, and now I teach blogging and affiliate marketing, which I LOVE!

But you know what? I also run the beauty blog BeautyIsCrueltyFree, a website that generates thousands of dollars in monthly revenue from my brand partnerships and advertising. On top of that, brands send me over $5,000 every month in free beauty products, clothing, jewellery, hotel stays, items for the home, baby products, gourmet snacks and other valuables to review and feature on my blog and social media.

You may hear that and assume that I must have 50,000 followers.

But I don't. I don't even have 5,000 followers!

I am a Micro-Influencer and professional blogger who earns a fulltime living blogging about the things I love, while getting to stay at home with my baby.

Wouldn't you like that sort of freedom?

I am sharing all of my influencer-marketing strategies in this course, The Micro-Influencer's Handbook, so that you can be empowered to develop your work-from-home-or-anywhere career as a Micro-Influencer, too.

Class Starts February 1st, 2018!

Pre-register now to secure your spot and take advantage of the early-bird discount by clicking here!


What Is A Micro-Influencer?

And Why Do Brands Love Working With Them?

A Micro-Influencer:

Has 1000 - 20,000 followers on social media

Has a stylish/styled social presence that is attractive to consumers and brands

Earns a living from blogging and social media by partnering with brands to blog about and recommend products, services and other valuable goods

Knows how to use affiliate marketing to her advantage

Brands Love Working With Micro-Influencers Because:

Micro-Influencers have a more engaged, targeted, and personal audience

Consumers are tired of being "sold to" by big advertisers and celebrities.

Consumers are 80% more likely to buy something that a friend, family member and Blogger / Micro-Influencer recommends and/or is seen using on social media




What You Will Learn

As A Student of The Micro-Influencer's Handbook


  • How To Create A Business Plan With Actionable & Attainable Goals You Will Be Excited To Reach
  • How To Create A Media Kit That Stands Out From The Rest
  • How To Confidently Approach, Pitch To & Work With Brands For Paid Sponsorships
  • Access To My List Of Brands Accepting Micro-Influencers For Paid Projects
  • How To Get Your Name On Brand PR Lists As An In-Demand Influencer So You Can Be Included In Product Launches, Sponsored Projects & Given Free Products To Review


  • Social Media Marketing, Social Media Strategy Development
  • How To Make Your Social Profiles Professional, Beautiful & Attractive To Brands
  • Training On The Best Social Media Tools & Tech
  • Email Marketing, Why Growing Your List Is So Important As An Influencer, And How To Do It Like A Pro
  • How To Get Complementary Products, Clothes, Hotel Stays, And Other Valuable Goods


  • How To Create A Powerful Blog That Generates Income And Influence, One That Brands Will Notice And Want Their Products Featured On
  • Understanding And Implementing Affiliate Marketing
  • How To Write High-Converting Content That Earns Commissions, Ad Revenue & More Sponsorships
  • How To Get Approved For Sponsorship & Affiliate Programs Every Time
  • How To Sell On Your Blog & Social Accounts


Class Starts February 1st, 2018!

Pre-register now to secure your spot and take advantage of the early-bird discount by clicking here!

By The End Of This Course You Will:

  • Be positioned as a professional Micro-Influencer, with the knowledge and tools to be paid to blog and post on social media
  • Have an upgraded social profile that is professional, attractive, and irresistibly follow-able
  • Have a blog that is correctly set up for monetization
  • Be in the know of the top influencer agencies, and have the tools to confidently participate in them
  • Know how to discover & partner with brands for paid sponsorships
  • Be included in PR lists to be given complementary products
  • Know how to implement affiliate marketing strategies, and how to be approved as an affiliate with relevant brands
  • Know how to write high-converting content that earns you money
  • Have a business plan and a concrete vision of where your blog and influencer career is headed
  • & much more!



Get started now!

Your Instructor

Chelsea @ HerPaperRoute
Chelsea @ HerPaperRoute

Hi, I’m Chelsea. I'm the founder of HerPaperRoute, a resource for new, aspiring and blossoming bloggers to create a profitable blog and business. I have been a professional Marketing Strategist, Graphic Designer and blogger for over 15 years. I’ve helped bloggers, small business owners and big companies develop their websites and grow their brand awareness. I know the ins and outs of what works and what doesn’t – because I’ve road tested it all! I’m here to help you create & monetize your awesome blog.

In addition to teaching affiliate marketing & blogging, I also run the beauty blog BeautyIsCrueltyFree.

Frequently Asked Questions

When does the course start and finish?
This course starts February 1st, 2018 and is a completely self-paced online course. When you start and finish is up to you!
How long do I have access to the course?
For life! After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. Not only that, but your one-time enrollment fee also gives you lifetime access to any course upgrades that become available. Such as new lessons - score!
What do I need for this course?
All you will need a device with Internet access (Phone, Computer, or Tablet)




Get started now!

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